Who would have imagined that an artisanal cartridge manufacturing company founded by a married couple in 1951 in Spain would one day become one of the best-known brands for millions of hunters and shooters in more than 50 countries? This artisan company was SAGA Cartridges and although the world has changed a lot at a technological level since 1951 we have never lost our commitment to quality and closeness to our consumers.
SAGA’s new logo is inspired by the security that orange means for hunting and in the world of shooting, orange is very present. SAGA’s orange logo is unique in our sector and perfectly reflects our commitment to safety, which is an issue that we never tire of highlighting on our cases.
Such a big makeover on such a beloved brand we didn’t want to do it alone. To make the change more connected with our consumers, we had their feedback in several face-to-face group sessions. Many of the changes that can be seen in our new packaging came out of these sessions. For SAGA, our consumers are essential for the success of the brand and we could not do it without them.